Andy Maslen

Broschiertes Buch

Write to Sell: The Ultimate Guide to Copywriting

Beschreibung

- Learn the practice - not just the theory - of great copywriting- Checklists, exercises and mnemonics give you all the tools you need- Case notes and concrete examples show you what works in real life

Autor

Andy Maslen is one of UK's leading copywriters, helping organisations of all sizes build sales and profits through the written word - both online and offline. Andy is a Fellow of the Institute of Direct Marketing. He writes and speaks regularly on copywriting and co-founded Write For Results, a business writing training company. Andy graduated in Psychology and Anthropology from Durham University, in England. He is also the author of 100 Great Copywriting Ideas and The Copywriting Sourcebook, both published by Marshall Cavendish Business.

Produktdetails

• Verlag: Marshall Cavendish International (Asia) Pte Ltd
• 3rd ed.
• Seitenzahl: 192
• Erscheinungstermin: 7. April 2020
• Englisch
• Abmessung: 198mm x 132mm x 13mm
• Gewicht: 194g
• ISBN-13: 9789814868235
• ISBN-10: 981486823X
• Artikelnr.: 57640930