Barry Silverstein

Broschiertes Buch

World War Brands

World War II and the Rise of the Modern American Brand

Beschreibung

How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.

Autor

Barry Silverstein is a brand historian, freelance writer and retired direct marketing/brand marketing professional. He is the author of numerous non-fiction marketing and small business books, including BOOMER BRANDS, BOOMER BRAND WINNERS & LOSERS and The Breakaway Brand. Visit his website: https: //www.barrysilverstein.com

Produktdetails

• Verlag: Guidewords Publishing
• Erscheinungstermin: 2. September 2021
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 431g
• ISBN-13: 9780996576086
• ISBN-10: 0996576088
• Artikelnr.: 62506694