Word of Mouth
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text messaging.One of the earliest Australasian references to and the active use of the term ''Word of Mouth Marketing'' was by an Australian MLM company from the mid 1980''s. This company may possi...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication (literally words from the mouth), but now includes any type of human communication, such as face to face, telephone, email, and text messaging.One of the earliest Australasian references to and the active use of the term ''Word of Mouth Marketing'' was by an Australian MLM company from the mid 1980''s. This company may possibly have been the originator of the term. This company promoted its alternative-to-dairy product range through this method, especially to those with asthma, dairy allergies and cardiac issues. The related topics became a conversational piece, so product promotion and trial naturally resulted.
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