Ted Moser (USA Prophet), Charlotte Bloom (UK VSNRY Inc), Omar Akhtar (USA)

Broschiertes Buch

Winning Through Platforms

How to Succeed When Every Competitor Has One

Beschreibung

Every company needs a platform to thrive. How can you succeed when your markets get platform-crowded? This book â a how-to-win playbook â shows you the way.

Autor

Ted Moser is a Senior Partner at Prophet, a growth and transformation consultancy, where he helps category-leading digital platform clients to anticipate market evolution, craft distinctive value growth strategies, and realize their ambitions. Ted's client work spans innovation, branding, go to market excellence, and operating model transformation. A Wharton School MBA with highest honors in Strategy and Marketing, he previously co-authored Profit Patterns with Adrian Slywotziky to identify how profit pools shift with Internet business model innovation. He is a decades-long digital innovator for global financial inclusion. Charlotte Bloom is the CEO of VSNRY, a strategic consulting firm, where she works with visionary leaders to identify and bring to market industry-defining business strategies and innovations. Her clients have successfully launched new businesses, pivoted to more lucrative business models, been acquired and IPO'd. She is an advocate for women and ally to businesses that make the world a better place. Omar Akhtar conducts research and advises companies on best practices in data, technology and go-to-market excellence. His research publications include digital practice benchmarks, maturity models, guides for developing strategies, and frameworks for evaluating people, processes, and technologies.

Produktdetails

• American Marketing Association
• Verlag: Emerald Publishing Limited
• Seitenzahl: 376
• Erscheinungstermin: 1. November 2023
• Englisch
• Abmessung: 216mm x 140mm x 20mm
• Gewicht: 480g
• ISBN-13: 9781804553015
• ISBN-10: 1804553018
• Artikelnr.: 69033271