Alexander is a 26 years old Senior User Experience designer specialized in Customer Experience and Conversion Rate Optimization. He loves problem-solving, and as we all know, UX design is a process of solving problems. He likes to think of himself as a Design Detective, getting to the root cause of why people have certain feelings about your product. It's not just what you do; it's also what you don't do.As an 11-year-old, Alexander already started programming his own websites and programs for the PC game The Sims. Working closely with Electronic Arts, he learned an incredible amount in development, design, marketing, and his website being the largest The Sims website in Norway.As a skilled entrepreneur, Alexander has used his creativity and problem-solving skills in designing several products, both physical and digital. In the past few years alone, he has started a few companies, including an online store for home decor along with complex solutions for larger ERP markets - all of which have allowed him to develop strong business acumen that can be applied across various industries. Whether it's creating brands or working on design projects from start to finish using new technologies like AR, you'll find Alexander's professional approach is always endearing and compelling.Alexander is passionate about UX design, and he sees it as a process of problem-solving. The core for any conversion optimization campaign is to understand the user's needs, desires, behaviors, motivations, etc., and tap into the psychological part of the user.
