Robert Cooper

Broschiertes Buch

Winning at New Products

Beschreibung

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar

Autor

Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Produktdetails

• Verlag: Basic Books
• 5th edition
• Seitenzahl: 448
• Erscheinungstermin: 19. September 2017
• Englisch
• Abmessung: 231mm x 149mm x 35mm
• Gewicht: 454g
• ISBN-13: 9780465093328
• ISBN-10: 0465093329
• Artikelnr.: 47616280