WIM Digital Business / A Consumer-Centric Approach to Determining the Value of Intermediaries in Electronic Markets
Christian Matt
Broschiertes Buch

WIM Digital Business / A Consumer-Centric Approach to Determining the Value of Intermediaries in Electronic Markets

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Early research in e-commerce has frequently postulated the decline of electronic intermediaries due to an overall decrease of transaction costs in electronic markets. Almost 20 years later, intermediaries still play a major role in many electronic markets. Some of these, such as the Apple iTunes Store, even possess a market power that is higher than those of any comparable intermediaries in the physical world.Research has so far found only partial answers to explain this development. Previous studies that sought to assess the economic value of intermediaries mostly applied qualitative methodol...