Paco Underhill

Broschiertes Buch

Why We Buy

The Science of Shopping

Beschreibung

Synopsis coming soon.......

Autor

Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.

Produktdetails

• Verlag: Simon & Schuster / Simon & Schuster UK
• Upd. and rev. ed.
• Seitenzahl: 320
• Erscheinungstermin: Dezember 2008
• Englisch
• Abmessung: 138mm x 211mm x 20mm
• Gewicht: 292g
• ISBN-13: 9781416595243
• ISBN-10: 1416595244
• Artikelnr.: 23808014

Rezensionen

"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times