Andreas Graf
Broschiertes Buch

Which improvements arise with the adaption of Creating Shared Value into the core strategy compared to the use of Corporate Social Responsibility

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Bachelor Thesis from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Nürtingen University (Fakultät Betriebswirtschaft und Internationale Finanzen), language: English, abstract: In this thesis the author strives to find out if the Shared Value approach will help to improve the sustainability of a company in comparison to the Corporate Social Responsibility approach significantly. First the Anglo-American approach, called Corporate Citizenship (CC), regarding its elements and supplemented by examples of companies, will be discussed.Afte...