Peggy Huth
Broschiertes Buch

Where are the Danish tourists? - An explorative study of destination image and target group awareness

Danish tourists at the coastline of Mecklenburg Western Pomerania

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Master's Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 2, University of Aalborg, language: English, abstract: In 2007, the biggest sea side resort of Mecklenburg Western Pomerania, the town of Kühlungsborn, welcomed circa 209 Danish visitors.Between January and April 2008, the number of Danish visitors had already doubled the above stated number. Consequently, this was attributed to the direct marketing activities of the destination's private tourism businesses on the Danish target market and had resulted in a sudden increase of bookings from potential Danish guests...