When Good Intentions Are not Enough
Georg Odenthal
Broschiertes Buch

When Good Intentions Are not Enough

Moderators of the Implementation Intention Effect

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Furnishing ones goals with implementation intentions(i.e. 'If I encounter situation X, then I'll performbehavior Y') has been shown to be an effective self-regulatory strategy to improve goal-achievement.Recent research has suggested that the beneficialeffect of implementation intentions on goal-successcan be moderated by situational and individualfactors. However, the results of this research werenot fully conclusive.The studies presented in this work are intended tofurther investigate the moderation of theimplementation intention effect by exploring threedifferent factors, which are assumed ...