Steven Van Belleghem

Broschiertes Buch

When Digital Becomes Human

The Transformation of Customer Relationships

Beschreibung

Combine the benefits of digital opportunity and service with human experience to add 'heart' to the digital experience and guarantee consumer satisfaction.

Autor

Steven Van Belleghem is a successful entrepreneur, academic, speaker, author, and expert on the transformation of customer relations and the future of customer-centric marketing. He currently runs his own coaching company, B-Conversational, and is a professor of interactive marketing at Vlerick Leuven Gent Management School. Previously, he was a managing partner at InSites Consulting, a market research and consulting firm. He is the author of The Conversation Manager and The Conversation Company (Kogan Page).

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5315
• Seitenzahl: 208
• Erscheinungstermin: 1. April 2015
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 324g
• ISBN-13: 9780749473235
• ISBN-10: 0749473231
• Artikelnr.: 41373374

Rezensionen

"Do you think customer relationships are important? Do you believe you are running a customer-focused company? Then read this book. Using a wide range of case studies and inspiring stories, it will show you how to really put the customer at the heart of everything. You will learn how to combine the digital and human dimensions to create emotional, productive customer relationships." Dominique Leroy, CEO, Proximus