When and What to Buy--a Nested Logit Model of Coffee Purchase
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Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as n...
Based on a groundbreaking study of coffee purchases, this book offers a new model for analyzing consumer behavior. Little and Guadagni show how a nested logit model can be used to predict when and what consumers will buy. A must-read for anyone interested in marketing and consumer behavior. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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