When Ads Work
New Proof That Advertising Triggers Sales
Versandkostenfrei!
Versandfertig in 1-2 Wochen
234,99 €
inkl. MwSt.
Weitere Ausgaben:
PAYBACK Punkte
117 °P sammeln!
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales.
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent.
Andere Kunden interessierten sich für
