What's in This?
The Essential Parents' Guide to What's in Over 500 Popular Children's Foods. Clare Panchoo
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A reference guide to navigate all the ingredients in today's foods. In an easy to use A-Z format, it lists more than 500 things found in top foods, detailing the side effects that these ingredients can cause, and demystifying the complex jargon often used by manufacturers. Aimed primarily at parents, it's colourful and comprehensive. There will be an online marketing campaign and features and reviews in the national press.
For mums and dads in a rush, buying convenience foods is a reality but ingredient labels often read like a complicated science experiment. Somehow parents are meant to decode the complex terminology, additives and E numbers to provide healthy food. So this book is for today's concerned parents who want to know what really goes into the food that they feed their children. Revealing exactly what can be found in over 500 of the top foods that target children, as well as any side effects that the ingredients have been found to cause, this colourful, easy to use A-Z reference guide demystifies the complex jargon for parents, from the definition of ascorbic acid to what is actually in brown sugar.
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