What the Hell Is Unemployment?: And How to Make It Stop

Kenneth Hitchner has practiced public relations in many diverse categories, including B2C, B2B, government, politics, nonprofits and trade associations. And he has succeeded in a corporate and agency setting. So what's his hack? Kenneth leverages karma to succeed as a PR professional. In fact, he has developed something called the "Karma 2-Step," which is a litmus test that every PR campaign must pass before it is presented to a client. Kenneth understands that people like people who help them. Now that we live in digital world, where all our competitors are one click away from our prospects, how are we supposed to attract and retain them? Two words: Karma works. In addition to Karma, Kenneth is a strategic thinker. To him, being "strategic" means that you begin at the end and work your way back to the beginning. He believes it makes everything more effective and efficient because it's a mindset that ties every step along the way back to the desired outcome. Kenneth begins with strategy and moves to the planning stage. At that point, only execution and evaluation remain. He strongly believes in feedback over failure in a world where "learning" replaces "losing." Generally speaking, he loves brevity, unless you're talking about love, friendship, sacrifice or joy.