What is Electricity? and where does it go when it leaves the toaster?
Ed Kramer
Broschiertes Buch

What is Electricity? and where does it go when it leaves the toaster?

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It was the mid-1990's, and Ronald Regan had just deregulated the electric industry. I was bored. With deregulation, TVA, (Tennessee Valley Authority), which had once monopolized the generation and distribution of electricity, suddenly found itself on an alien playing field, rife with looming competition and in need of a real marketing manager, no, an entire marketing department. Now they had to woo their 160+ power distributors and directly-served industrial customers in a seven state area, or lose their business. In dire need of a marketing manager, they hired me. One early campaign idea I ca...