What Are The Impacting Factors of Channel Evolution?
Yi Ling
Broschiertes Buch

What Are The Impacting Factors of Channel Evolution?

A Macromarketing Study in The People's Republic of China

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The objective of this book is to develop a model for analyzing the relative importance of facilitating and constraining factors that determine channel length. Identifying and explaining the factors that influence channel structure is one of the most important tasks of channel research. The focus of this paper is The People's Republic of China (hereafter, PRC). The PRC is in transition from a planned to a market economy. As the economy evolves from a planning orientation to a market orientation, distribution structure reform is a critical factor in this process. Retailing and distribution struc...