Tom Hutchison

Broschiertes Buch

Web Marketing for the Music Business

Beschreibung

How to market music successfully on the internet to gain exposure and make money!

Autor

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 2 ed
• Seitenzahl: 304
• Erscheinungstermin: 18. Dezember 2012
• Englisch
• Abmessung: 231mm x 191mm x 23mm
• Gewicht: 524g
• ISBN-13: 9780240823706
• ISBN-10: 0240823702
• Artikelnr.: 36052721