Von Restorff Effect
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Von Restorff Effect

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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Von Restorff effect, also called the isolation effect, predicts that an item that "stands out like a sore thumb" (called distinctive encoding) is more likely to be remembered than other items. For instance, if a person examines a shopping list with one item highlighted in bright green, he or she will be more likely to remember the highlighted item than any of the others. This distinctiveness may also come in the form of humor, in which case the humor effect occurs...