Voluntourism as a Business Concept. Organisational Objectives, Product Range, Realisation as well as Economic and Social Impacts in the Target Regions
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Bachelor Thesis from the year 2021 in the subject Business economics - Market research, grade: 1,0, University of Applied Sciences Düsseldorf (Betriebswirtschaft), language: English, abstract: The trend of sustainability, fairness and quest for meaning can also be seen in tourism. People are looking for social engagement and a deeper meaning for their holidays. The tourism industry has long since reacted to this desire. As a niche market, voluntourism constitutes an alternative to mass tourism and has recorded a high quantitative and qualitative dynamism since the beginning of the 21st centur...
Bachelor Thesis from the year 2021 in the subject Business economics - Market research, grade: 1,0, University of Applied Sciences Düsseldorf (Betriebswirtschaft), language: English, abstract: The trend of sustainability, fairness and quest for meaning can also be seen in tourism. People are looking for social engagement and a deeper meaning for their holidays. The tourism industry has long since reacted to this desire. As a niche market, voluntourism constitutes an alternative to mass tourism and has recorded a high quantitative and qualitative dynamism since the beginning of the 21st century. An increasing number of tourism providers see a viable economic potential in voluntourism. As a hybrid form of international voluntary service and tourism, it is designed as a bookable touristic offer and marketed within a competitive sector - although it is intended to serve a charitable purpose. The programmes, which were originally small-scale, are marketed commercially by professional tourism operators. Thus, being adapted to market principles and controversial basic elements, such as the adventure of the holidays on the one hand and the meaningful work on the other. Consequently, this trend reflects touristification and commercialisation. This thesis will explore voluntourism from a different angle by studying the various providers in the German market and their business concepts regarding their product ranges, marketing, and realisation.
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