Visual Selling
Capture the Eye and the Customer Will Follow
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PRAISE FOR VISUAL SELLING"The lessons found within Visual Selling nearly jump off its pages. This book is chock-full of reasoned insight, proven technique, and compelling logic. Perhaps most importantly, it challenges the seller to return to the center of the selling process."--John J. O'Connor, Chairman and CEO, DMJM Aviation, Inc."I actually read Visual Selling straight through, because I found it so relevant to my job as an investment banker. Literally, the day after I read it, I used many of Paul's suggestions. I have also had the pleasure of seeing the highly successful output of the auth...
PRAISE FOR VISUAL SELLING
"The lessons found within Visual Selling nearly jump off its pages. This book is chock-full of reasoned insight, proven technique, and compelling logic. Perhaps most importantly, it challenges the seller to return to the center of the selling process."
--John J. O'Connor, Chairman and CEO, DMJM Aviation, Inc.
"I actually read Visual Selling straight through, because I found it so relevant to my job as an investment banker. Literally, the day after I read it, I used many of Paul's suggestions. I have also had the pleasure of seeing the highly successful output of the authors' advice in presentations to Wall Street and the scientific community. . . . Those seeking outside funding would be wise to read Visual Selling."
--Grant Harshbarger, Managing Director, Caris & Company
"It's ironic that as architects, we're trained to think visually but we rarely use visual selling ideas in our presentations. After successfully using theseconcepts, I'm only afraid of what will happen when my competition reads this book."
--Peter Schlossman, AIA, Senior Associate Principal, Loebl Schlossman & Hackl
"The lessons found within Visual Selling nearly jump off its pages. This book is chock-full of reasoned insight, proven technique, and compelling logic. Perhaps most importantly, it challenges the seller to return to the center of the selling process."
--John J. O'Connor, Chairman and CEO, DMJM Aviation, Inc.
"I actually read Visual Selling straight through, because I found it so relevant to my job as an investment banker. Literally, the day after I read it, I used many of Paul's suggestions. I have also had the pleasure of seeing the highly successful output of the authors' advice in presentations to Wall Street and the scientific community. . . . Those seeking outside funding would be wise to read Visual Selling."
--Grant Harshbarger, Managing Director, Caris & Company
"It's ironic that as architects, we're trained to think visually but we rarely use visual selling ideas in our presentations. After successfully using theseconcepts, I'm only afraid of what will happen when my competition reads this book."
--Peter Schlossman, AIA, Senior Associate Principal, Loebl Schlossman & Hackl
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