Broschiertes Buch

Visual Public Relations

Strategic Communication Beyond Text

Herausgeber: Collister, Simon; Roberts-Bowman, Sarah

Beschreibung

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the f

Autor

Simon Collister is a doctoral researcher in Royal Holloway, University of London's New Political Communication Unit in the UK. He has published journal articles and contributed to edited collections on algorithmic public relations, innovative digital research methods and technology's impact on communication and news media. He is co-editor of Debates for a Digital Age: The Good, the Bad and the Ugly of our Online World (2015). Sarah Roberts-Bowman, Ph.D. is a senior lecturer at Northumbria University, UK and formerly ran the MA Public Relations at the London College of Communication, University of the Arts, London, UK. Prior to entering academia, Sarah had 20 years' experience in PR practice holding senior roles in the public, private and not-for-profit sectors and has worked regionally, nationally and at a pan-European level.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 218
• Erscheinungstermin: 30. September 2020
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 339g
• ISBN-13: 9780367666897
• ISBN-10: 0367666898
• Artikelnr.: 59995424