Karin Zaghi

Broschiertes Buch

Visual Merchandising: In-Store Communication to Enhance Customer Value

Beschreibung

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial perspective.

Autor

Karin Zaghi is a Professor of Marketing and Sales at SDA Bocconi School of Management where since 2017 she has been in charge of the Channel & Retail Category. She is Professor of Marketing at Bocconi University.

Produktdetails

• Verlag: Bocconi University Press
• Seitenzahl: 372
• Erscheinungstermin: 1. Juni 2018
• Englisch
• Abmessung: 228mm x 149mm x 20mm
• Gewicht: 572g
• ISBN-13: 9788885486416
• ISBN-10: 888548641X
• Artikelnr.: 53483755