Keith Kenney

Gebundenes Buch

Visual Communication Research Designs

Beschreibung

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication.

Autor

Keith Kenney (Ph.D. Michigan State University) is an associate professor in the School of Journalism and Mass Communications at the University of South Carolina. He is the founding editor of Visual Communication Quarterly, and he served as an editor of the Handbook of Visual Communication. He continues to shoot documentary-style photographs and videos.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 312
• Erscheinungstermin: 10. Dezember 2008
• Englisch
• Abmessung: 235mm x 157mm x 21mm
• Gewicht: 605g
• ISBN-13: 9780415988698
• ISBN-10: 0415988691
• Artikelnr.: 23605166