Visionary
Manchester United, Michael Knighton and the Football Revolution 1989 - 2019
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Thirty years ago Michael Knighton arrived on the scene at Manchester United, bearing the revolutionary gift of ideas for the transformation of the club's fortunes. Visionary tells the inside story of his time at Old Trafford--a crucial, incendiary era in United's history. Knighton is popularly known as the man who very nearly bought Manchester United for the giveaway price of £10 million. Ultimately, he spurned the opportunity to complete the purchase, opting instead to join the board and watch as his radical ideas for a commercial revolution were put into action. Visionary argues the case fo...
Thirty years ago Michael Knighton arrived on the scene at Manchester United, bearing the revolutionary gift of ideas for the transformation of the club's fortunes. Visionary tells the inside story of his time at Old Trafford--a crucial, incendiary era in United's history. Knighton is popularly known as the man who very nearly bought Manchester United for the giveaway price of £10 million. Ultimately, he spurned the opportunity to complete the purchase, opting instead to join the board and watch as his radical ideas for a commercial revolution were put into action. Visionary argues the case for Knighton as the architect of the richest soccer club and greatest sporting brand on the planet--and that it was Knighton's unacknowledged axis with Alex Ferguson that enabled a paradigm shift in United's fortunes on the field of play, leading to unparalleled glories.
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