Virtual Product Placement in a Virtual World
Roberto Celot
Broschiertes Buch

Virtual Product Placement in a Virtual World

Versandkostenfrei!
Versandfertig in 6-10 Tagen
24,99 €
inkl. MwSt.
PAYBACK Punkte
12 °P sammeln!
A development in technology has made it much easier for people to ignore typical messages. Firms need to look for a new alternative to acquire the mind of the consumers. PP in movies is one of the answer advertisers have found. In media and entertainment environment PP is the inclusion of brand. PP has been used widely in entertainment media, like TV programs and films. Since PP is became a common practice in the media many studies have been done on how people react with this type of stealth adv. messages. The way consumers process PP in fact completely differs from the way they process the tr...