Adam Penenberg

Broschiertes Buch

Viral Loop

Beschreibung

A ground-breaking, agenda-setting book that reveals the business model that has propelled the likes of YouTube, Google, Facebook and MySpace to global success.

Autor

Adam Penenberg has written for Forbes, The New York Times, Fast Comapny, Slate, Wired, The Economist, and Mother Jones. A former senior editor at Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg's story was a watershed for online investigative journalism and is portrayed in the film 'Shattered Glass'. A journalism professor at New York University, Penenberg is the assistant director of the Business and Economic Program. He lives in New York.

Produktdetails

• Verlag: Hodder & Stoughton / Sceptre
• Artikelnr. des Verlages: 152119
• Seitenzahl: 288
• Erscheinungstermin: 19. August 2010
• Englisch
• Abmessung: 199mm x 129mm x 27mm
• Gewicht: 240g
• ISBN-13: 9780340918692
• ISBN-10: 0340918691
• Artikelnr.: 28888992

Rezensionen

One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended! Chris Anderson, bestselling author of The Long Tail and Free