Versioning in the Apple App Store
Adriano Serroni
Broschiertes Buch

Versioning in the Apple App Store

The impact of free versions

Versandkostenfrei!
Versandfertig in 6-10 Tagen
32,99 €
inkl. MwSt.
PAYBACK Punkte
16 °P sammeln!
Since its opening, The Apple App Store has been subject to a dramatic increase in terms of number of applications downloaded and number of different applications available for download. However, the App Store is a very competitive marketplace, with an ever-increasing number of competitors entering. Under these circumstances, what is the best strategy to adopt from the point of view of market players? Starting from literature on information goods and versioning, the book is trying to shed some light on the issues associated to the potential impact of free versions on the download of the related...