VARSITY ATHLETICS AND ENROLLMENT MANAGEMENT
Maureen Weatherall
Broschiertes Buch

VARSITY ATHLETICS AND ENROLLMENT MANAGEMENT

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Over the last thirty years, colleges and universities have been faced with an increasingly competitive marketplace for students, faculty and resources. One group significantly impacted by these trends is small private liberal arts colleges, which are tuition dependent and have been forced to respond to the changing market to maintain their position. Some of these colleges have developed plans to optimize tuition revenue, improve entering class profiles and increase retention, and many have created Enrollment Management divisions. This book profiles three NCAA Division III member colleges: Gett...