Values and Valuing
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Nerlich argues that normal human animals are naturally endowed with certain attributes for being persons, speakers of an articulate language living in a culture. Language and cultural life require self-appraisal, and hence an evolution, through self-conflict, of desires into values. Thus valuing is seen as a natural process for persons, one which underlies the morals of duty and obligation. Valuing will be good only if it results in values which are authentic to the individual's nature and to the surrounding culture, and which are objective.
Valuing is a natural process for persons. It underlies the morals of duty and obligation, which can be understood only after valuing is explained. This is the central moral claim of the book. Normal human animals are naturally endowed with certain attributes for being persons, speakers of an articulate language living in a culture.
