Value co-creation on guests' loyality
David Mwangi Ndungu
Broschiertes Buch

Value co-creation on guests' loyality

in classified vacation hotels in Mombasa County, Kenya

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Value co-creation is a business strategy that can enhance the performance of modern hospitality firms. However, its adoption and applicability in the hotel industry more so in Kenya remains unexplored. The aim of this research was to establish how value co- creation influences guests' loyalty in classified vacation hotels in Mombasa County, Kenya. Specifically, the study sought to: find out how dialogue influence guests' loyalty in classified vacation hotels in Mombasa County, Kenya. The study was guided by the Dialogue, Access, Risk Taking return and Transparency (DART) model of value co-crea...