Using the Canvas tool to define the business model
Arthur Giló Santiago
Broschiertes Buch

Using the Canvas tool to define the business model

A case study in a lift maintenance company

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Globalisation and technological advances have changed the way people and companies relate to each other. In the business environment, dynamism, information complexity and fierce competition force organisations to adapt quickly to the market. New entrepreneurs and managers are looking to develop a business model to survive, make a profit and generate income in the face of technological complexity and dynamism. The Canvas tool, developed by scholar Alexander Osterwalder (2004) and later improved by Osterwalder and Pigneur (2010), is one of the ways to build and rebuild an organisation's business...