Dr Rachel Lawes

Broschiertes Buch

Using Semiotics in Retail

Leverage Consumer Insight to Engage Shoppers and Boost Sales

Beschreibung

Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.

Autor

Rachel Lawes

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 13824
• Seitenzahl: 296
• Erscheinungstermin: 3. Februar 2022
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 458g
• ISBN-13: 9781398603820
• ISBN-10: 1398603821
• Artikelnr.: 61963621

Rezensionen

"An essential guide for retailers and marketers looking to leverage the competitive advantage that comes from gaining a deeper understanding of customers and how they see your brand. Rachel Lawes provides some great insights, backed up by examples from her work with brands from across the globe and provides a toolkit that allows you to apply the principles to your role right away." Gareth Lloyd, Head of Marketing, Pricing, Morrison Supermarkets