Tom Ollerton

Gebundenes Buch

Using Creativity and Data in Marketing

Unlocking Creative Value with Insight and Imagination

Beschreibung

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Autor

Tom Ollerton is the founder of Automated Creative, the creative effectiveness platform who have optimised over 6 billion impressions globally for companies such as MARS, P&G, Diageo and McDonalds. Based in London, UK, he is the host of the Shiny New Object podcast and Advertisers Watching Ads series. He has appeared at MAD//Fest for the last 3 years and was a Juror for the World Federation of Advertisers Marketer of the Year Award 2023. He has spoken at conferences such as Performance Marketing World Unlocked, AdWeek and Social Media Week and is a popular podcast guest.

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 200
• Erscheinungstermin: 30. September 2025
• Englisch
• ISBN-13: 9781398619272
• ISBN-10: 1398619272
• Artikelnr.: 70343753