Stephanie Marsh

Broschiertes Buch

User Research

Improve Product and Service Design and Enhance Your UX Research

Beschreibung

Develop your market research skills with this straightforward guide to the best practices in user research methods. Utilize market research tools and methods effectively to obtain reliable results.

Autor

Stephanie Marsh (she/they) is a leading expert in UX Research and UX Research Operations based in the UK. As the former Head of User Research and Analysis at the UK Government Digital Service and Head of Digital at the UK Ministry of Defence, they have played a pivotal role in advancing digital innovation within the public sector. Previously a Bunnyfoot consultant , one of the UK's leading UX consultancies, Stephanie has applied their expertise to enhance user experiences across diverse industries. As a respected thought leader, she has contributed to peer-reviewed publications and shared insights through speaking engagements at conferences and industry events.

Produktdetails

• Verlag: Kogan Page Ltd
• 3 Revised edition
• Seitenzahl: 378
• Erscheinungstermin: 3. Dezember 2025
• Englisch
• Abmessung: 234mm x 156mm x 20mm
• Gewicht: 562g
• ISBN-13: 9781398625075
• ISBN-10: 1398625078
• Artikelnr.: 74173398

Rezensionen

"This book offers a comprehensive overview of how to be a great user researcher and explains exactly how to plan, run and debrief impactful user research. This new edition is right up to date with modern research needs for ethical data handling, and operationalising research. An essential handbook for new and experienced researchers to keep by their side!" Steve Bromley, Principal User Researcher at Reach PLC and author of Building User Research Teams and How To Be A Games User Researcher