Stephanie Marsh

Gebundenes Buch

User Research

Improve Product and Service Design and Enhance Your UX Research

Beschreibung

Put the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.

Autor

Stephanie Marsh

Produktdetails

• Verlag: Kogan Page / Kogan Page Ltd
• Seitenzahl: 344
• Erscheinungstermin: 3. Februar 2022
• Englisch
• Abmessung: 240mm x 161mm x 27mm
• Gewicht: 933g
• ISBN-13: 9781398603608
• ISBN-10: 1398603600
• Artikelnr.: 61960569

Rezensionen

"This book offers a comprehensive overview of how to be a great user researcher and explains exactly how to plan, run and debrief impactful user research. This new edition is right up to date with modern research needs for ethical data handling, and operationalising research. An essential handbook for new and experienced researchers to keep by their side!" Steve Bromley, Principal User Researcher at Reach PLC and author of Building User Research Teams and How To Be A Games User Researcher