User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis
Li XiongHoucai Wang
Gebundenes Buch

User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

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This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal ...