USAF Message Development
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The Air Force faces significant challenges in communicating for effect in today's information environment. The changing face of information technology, the increased flow of information, and lack of resources make it increasingly difficult to communicate the Air Force message to our key audiences of Congress, the media, and the general public. Compounding this brave new information environment is the historic reticence of Air Force officers to communicate frequently and openly. Although absolutely superior at our core mission, the cultural bias against communicating makes our service vulnerabl...
The Air Force faces significant challenges in communicating for effect in today's information environment. The changing face of information technology, the increased flow of information, and lack of resources make it increasingly difficult to communicate the Air Force message to our key audiences of Congress, the media, and the general public. Compounding this brave new information environment is the historic reticence of Air Force officers to communicate frequently and openly. Although absolutely superior at our core mission, the cultural bias against communicating makes our service vulnerable to a lack of understanding which puts our Air Force priorities at risk. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
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