USA Today Super Bowl Ad Meter
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High Quality Content by WIKIPEDIA articles! The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by the USA Today newspaper in a live poll during the telecast in the United States of the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale (zero being the worst, ten the best) of focus groups based in McLean, Virginia, the newspaper headquarters and one (or more) sites around the country. The Super Bowl became the must-see for advertisers during the...
High Quality Content by WIKIPEDIA articles! The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by the USA Today newspaper in a live poll during the telecast in the United States of the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale (zero being the worst, ten the best) of focus groups based in McLean, Virginia, the newspaper headquarters and one (or more) sites around the country. The Super Bowl became the must-see for advertisers during the third quarter of the telecast of Super Bowl XVIII on CBS, when Apple Computer debuted a one-time-only advertisement for their Macintosh computer titled 1984, directed by Ridley Scott.
