Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements
Scott Goodson
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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

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The secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." -Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement." -Sally Hogshead, author of Fascinate and cr...