Unveiling the Supply Network Structure of Milk

Unveiling the Supply Network Structure of Milk

Role of Milk Producers and Intermediaries in Marketing of Milk and Milk Products in Ludhiana and Moga Districts Of Punjab

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During the post green revolution period, Punjab has emerged as an agricultural development state. As a result, increased availability of the farm level crop residues, green fodder due to intercrop cultivation and the mill-level residues of the processed products have strengthened the base for a diversified animal feed and eased supply position that might have reduced the cost for rearing the animals. While on the other hand, growing urbanization and income levels thereby increased purchasing power, higher literacy there by health and nutrition concerns, changing life styles might have been pro...