Sally Kemkers, Suzanne Allers, Deirdre Walters

Gebundenes Buch

Untapping Innovation

An R&d Playbook for Products and Stories That Sell

Beschreibung

Innovating in R&D is tougher than ever. R&D teams are working harder than ever, yet most innovations still fail. Traditional approaches often overlook the user and don't dig deep enough into product points of difference, leading to generic solutions, costly rework cycles and missed opportunities. Untapping Innovation offers a smarter way forward. This essential playbook, from the founders of the hugely successful Untapped Innovation, offers simple, flexible tools to help R&D teams build products that users truly love. Discover how to extract deep user insights, craft Ideal Product Models, create Minimum Viable Products and write compelling product stories that resonate with both consumers and stakeholders, to bridge the gap between innovation and market success. During their 30+ years at Procter & Gamble then Untapped Innovation, Sally Kemkers, Suzanne Allers and Deirdre Walters have relentlessly focused on optimizing tools to help R&D innovators develop breakthrough products and stories.

Autor

Sally Kemkers is a seasoned R&D and product innovation leader with a rare ability to uncover deep user needs and translate them into commercially successful products. She co-founded Untapped Innovation in 2012 after a 17-year career at P&G, where she held senior R&D and Insight roles across the UK, Germany, Japan, and Dubai. Sally is also an active angel investor and supports the next generation of innovators through non-profit collaborations. Suzanne, Sally, and Deirdre are founding partners of Untapped Innovation, a global consulting and training agency helping R&D teams at companies like PepsiCo, P&G, Unilever, and Reckitt develop breakthrough products and tell product stories. The trio met at Procter & Gamble, where they built deep expertise in user psychology, product insight, and commercial strategy. Their diverse backgrounds--Suzanne's scientific PhD, Sally's consumer insight skills, and Deirdre's experience in manufacturing and marketing--helped them bridge R&D and business functions. At P&G, Suzanne and Deirdre created the "Technical Product Story" framework, now used globally as a springboard for product communication. Since 2012 at Untapped Innovation, they continue to optimize tools for breakthrough innovation. They are also co-founders of STEM Untapped, a non-profit connecting underrepresented students with STEM mentors. Regular speakers and award winners, they've been featured in The Independent, Investing.com, and Business Insider.

Produktdetails

• Verlag: Practical Inspiration Publishing
• Seitenzahl: 220
• Erscheinungstermin: 2. Juni 2026
• Englisch
• ISBN-13: 9781788609517
• ISBN-10: 1788609514
• Artikelnr.: 75177201