Jean Paul Isson
Gebundenes Buch

Unstructured Data Analytics

How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention

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Turn unstructured data into valuable business insightUnstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studi...