Unleashing the Killer App
Larry DownesChunka Mui
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Unleashing the Killer App

Digital Strategies for Market Dominance

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When technologies, products, and services converge in radical, creative new ways, a killer app emerges-a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. The steam engine, the cotton gin, and the Model T were all killer apps of their time. Today's killer apps spring from the digital realm: the personal computer, e-mail, and the World Wide Web. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture...