Mark Kingsley

Gebundenes Buch

Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands

Beschreibung

Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Autor

Mark Kingsley got his start in the music industry, designing packages for the likes of John Coltrane, Pat Metheny, Quincy Jones, Ginger Baker, and Jewel. In 2001, his work for Blue Note Records received a Grammy nomination. Mark then transitioned into the world of corporate branding. At Landor, he was the global creative lead on the Citi account, and as executive strategy director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. His boutique studio, Malcontent, serves independent filmmakers, global advertising firms, fintech startups, arts organizations, living legends, and Pulitzer Prize winners. Mark teaches at the School of Visual Arts Masters in Branding program and recently held the endowed Melbert B. Cary Professorship in Graphic Arts at the Rochester Institute of Technology. He is currently head of brand for the fashion brand Oumlil.

Produktdetails

• Rockport Universal
• Verlag: Quarto Publishing Group / Rockport Publishers
• Artikelnr. des Verlages: 355860
• Seitenzahl: 216
• Erscheinungstermin: 9. November 2023
• Englisch
• Abmessung: 258mm x 217mm x 20mm
• Gewicht: 1047g
• ISBN-13: 9780760378205
• ISBN-10: 0760378207
• Artikelnr.: 67292945