Sarah Quinton, Nina Reynolds

Broschiertes Buch

Understanding Research in the Digital Age

Beschreibung

A guide to understanding digital research from both a conceptual and practical perspective, helping the reader to make sense of the issues, challenges and opportunities of social science research in the digital age.

The book will help the reader to understand how the digital context impacts on social science research and is divided into three main sections:
A Justification & Reconceptualization of Digital Research: The authors explore how far the digital environment is transforming social science research. Accessing Digital Data: An outline of the characteristics of digital data, temporality issues in digital research and different data sources. Moving Forward with Digital Research: Examining the practicalities of how to conduct digital research, with examples and suggestions to strengthen the implementation of digital research.
Suitable for Masters and Doctoral students undertaking digital or online research methods courses, as well as anyone doing a research project or dissertation with an online component.

Autor

Sarah Quinton is a researcher fascinated by how digitalisation is changing society and how we as researchers explore that changed society. As an academic Sarah teaches research methods with a particular focus on the breadth and ethical implications of digital research possibilities and she spends much time encouraging her Masters' and PhD students to consider the opportunities and complexities of digital research.  Previous writing for Sage includes a text book Postgraduate research in business: a critical guide. Sarah's research centres around how and why digital technologies are shaping the world of consumption, small business strategy, and citizen behaviour. Her work has been published in multiple international journals including Industrial Marketing Management, Journal of Strategic Marketing, Journal of Marketing Management, International Journal of Management Reviews.  Sarah Quinton is Chair of the Research Ethics Committee and a Senior Lecturer in the Marketing Department, Faculty of Business, Oxford Brookes University, UK.

Produktdetails

• Verlag: SAGE Publications Ltd / Sage Publications
• Seitenzahl: 256
• Erscheinungstermin: 20. Februar 2018
• Englisch
• Abmessung: 244mm x 170mm x 15mm
• Gewicht: 447g
• ISBN-13: 9781473978829
• ISBN-10: 1473978823
• Artikelnr.: 50762728

Rezensionen

If you use digital data, you should read this book! A valuable guide to the big issues, challenges, and opportunities of social science in the digital age, this book emphasizes ethics, expectations, and expertise --and solid critical thinking. I plan to make good use of it in my teaching.

Robert Kozinets