Understanding Relationships Marketing of Public and Private Hospitals
Augustine Adomah-Afari
Broschiertes Buch

Understanding Relationships Marketing of Public and Private Hospitals

in Ghana

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Chapter one consists of introduction to the methods employed in this research (book). Chapter two constitutes the readings of earlier studies in the field of services marketing, conclusions made by earlier researchers in related fields of relationships marketing; and the conceptual framework. Chapter three is an embodiment of the historical background and evolution of the Ghana Health Service / Sector. Write-ups on the background of both Ridge Hospital and Nyaho Clinic (Hospital) have been embedded in this chapter. Chapter four describes the methods used in the data gathering and sources of in...