Understanding and Profiting from Intellectual Property in International Business
Deli Yang
Gebundenes Buch

Understanding and Profiting from Intellectual Property in International Business

Strategies Across Borders

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This book covers cross-border strategies to understand and profit from intellectual property. It starts with a basic overview of IP before focusing specifically on international business contexts. The book then explores factors that affect IP-related business activities in different countries. Next, follows a discussion of the importance of managing IP valuation, people, and products, which leads into an examination of strategies for obtaining value from IP-related activities, including licensing. This edition updates the contents and adds new contemporary cases, such as internet-based crimes ...