George Roussos (ed.)

Broschiertes Buch

Ubiquitous and Pervasive Commerce

New Frontiers for Electronic Business

Herausgeber: Roussos, George

Beschreibung

The new capabilities of ubiquitous and pervasive computing imply that products, locations, consumers and employees create rich streams of information about themselves, their immediate environment and their use.
This book brings together technological and business aspects of conducting commerce using ubiquitous and pervasive computing techniques and also examines its implications for society at large. Individual chapters examine in detail the core technologies that make ubiquitous computing possible, the business standards that must be established to support the envisioned global infrastructures, and the applications in the supply chain and for consumers that can be built today. They also examine business cases where investment in this technology is appropriate as well as the economics mechanisms that must be designed for the effective use of such systems. The implications of ubiquitous and pervasive commerce for the legal system, for employees of retailers and for privacy protection of the public at large are also discussed.

Autor

George Roussos, Birkbeck College, London, UK

Produktdetails

• Computer Communications and Networks
• Verlag: Springer, Berlin
• Artikelnr. des Verlages: 10995853
• 2006 edition
• Seitenzahl: 194
• Erscheinungstermin: 16. Dezember 2005
• Englisch
• Abmessung: 234mm x 154mm x 15mm
• Gewicht: 296g
• ISBN-13: 9781846280351
• ISBN-10: 1846280354
• Artikelnr.: 14980087

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Ubiquitous and pervasive commerce : new frontiers for electronic business

(Computer Communications and Networks)

Roussos G., Springer-Verlag New York, Inc., Secaucus, NJ, 2005. 194 pp. Type: Book

Date Reviewed: Mar 28 2006

Ubiquitous computing (UC) applications can now be found in places other than science

fiction books. As they are intended to be invisible, we need to look for them more carefully.

The emergence of techniques for the ubiquitous and pervasive computing paradigm

signifies a new wave in computing, one where technology loses its imminent visibility and

blends with objects, locations, and even humans. Still in its inception, this movement

is

gaining momentum in different application areas. The commerce area, however, appears to

have gone further than others.

This volume presents a methodological overview of the new frontiers for e-business,

discussing its past, present, and possible futures. When we look at e-business historically--

from 1951, when for the first time software was used to conduct business (by J. Lyons and

Co., an example from the first chapter of the book), through the development of bar codes,

to the current implementation of radio frequency identification (RFID) tags placed in

products--we become aware of the amount of work and ideas that have been implemented

or abandoned.

In addition to the introductory part, the book has three other parts: "Technology," -- "Business," and "Society," with a total of 11 chapters that complement each other greatly.

The "Technology" part of the book focuses on the supply chain management standards in

ubiquitous commerce and on a couple of applications of RFID technology. The "Business" -- part discusses such topics as UC approaches to extending customer relationship

management, customer tracking, price discrimination, and the design of pervasive retail

experiences. The "Society" part focuses on the legal and societal challenges of the use of

UC in commerce, as it will impose significant changes in the way we do business.

In conclusion, this is an easy-to-read volume that will be of use to casual readers,

students, and researchers.

Reviewer: Goran Trajkovski Review #: CR132598

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